Training on Market Management and Strategy

Training on Market Management and Strategy


Who should attend this training?


This program is designed to provide executives who already have deep technical or functional experience with a thorough review of the key concepts in marketing and strategy. This program is a must for senior Marketing Executives, midlevel Marketing Managers, Business Owners and all those who must provide significant contribution in determining company’s marketing strategy & plans.


Topics covered in this Training Course:

Introduction to market management and strategy

Pre-requirements for strategic marketing management

Setting appropriate strategic marketing and related objectives

Conducting marketing related external situation analysis

Pinpointing related key success factors

Conducting marketing and related internal situation analysis

How to identify marketing strategy options

How to evaluate the identified strategy options

Choosing the most appropriate marketing strategy

Choosing and developing the right marketing organization

Developing fitting marketing and related policies


Expected learning Outcomes:

At the end of the training, the participants would be better able to:

Set appropriate strategic marketing objectives

Conduct market and company analyses

Craft effective marketing strategy and plans

Choose and develop the appropriate marketing organization




Venue:  Margalla Hotel, Islamabad, Pakistan

Training Fee:    Rs. 44,000/= per participant per day (Includes Lunch during the training days and Training Material)

Discount Policy:  PHRN Members can avail up to 50% discount on all Intel and National trainings

Discount Option-1

Group Discount (from same organization):

15% for 15 or more participants


Discount Option-2

Multiple Registration Discount:

5% for registration in 2 trainings

10% for registration in more than 3 trainings

Discount Option-3

15% discount for LNGOs based in FATA, Southern Punjab, Interior Sindh and Baluchistan.

Boarding & Lodging:    B & L Facility can be arranged upon request and on payment of required charges.

 How to apply:  Please fill out the attached registration form and send its soft copy in return mail. Our correspondent will contact you for further processing.

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Special Customized Trainings for Professionals:


We offer specially customized programs for individual organizations to suit their special requirement. Organizations who prefer to have exclusive programs on any of the themes given here or on any other themes can request for a special program.

We conducted many in house training programs for different INGOs, UN agencies, USAID, Donor agencies, Gov./semi organizations and multinational companies across the south Asia in various technical and soft skills. We offer need based technical and soft skill programs in the field of Human Resource Management, Organization Development, Gender & Development, Micro-Finance, Environment, Education & Health, Finance, Laws Governing NGOs, Project Cycle Management, Communication, MIS and Documentation, LFA and OIP, Renewable Energy, Watershed Management, Media management, crises management, sphere standards, ISO certification languages courses at national and international level. Our positioning statement ‘driving your successes acknowledges PHRN readiness to act in the role of mentor and contributor to the HR profession in general and to the institute membership base.


If what you are looking for is not listed here, give us a call and we can work with you to ensure you get the best solution for your training needs.


Afshan Saeed

Training coordinator

Pakistan Human Resource Network



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